Creator recommendations
No corner cutting here
Lifestyle publications have been writing about Pacifico Optical's Bondi-designed frames since 2015. Here is what they noticed about the value, the materials and how the frames wear.
The value case
Premium materials, a fair price
The earliest material here is from March 2015, when the publication Broadsheet wrote about Pacifico Optical. Its writer described a gap in the market.
It was difficult to find vintage-style eyewear made from premium materials with quality lenses at an affordable price.
BroadsheetIt's like having the Broadsheet team in your pocket. · 768K followersArticle 2015The Hardy is one answer to that. The brand calls it a classic unisex wayfarer, hand polished and hand assembled, with a gloss acetate finish. Each set comes with a tinted lens of your choice, with anti glare and anti scratch coatings.
The same Broadsheet piece looked at how the price is kept down, and where the money still goes.
To keep the price down, the range is only sold online. But there's no corner cutting here. Frames crafted from Italian designed Mazzucchelli cellulose acetate.
BroadsheetIt's like having the Broadsheet team in your pocket. · 768K followersArticle 2015The Francis puts that acetate into a 1930's inspired cat-eye. The brand lists a matte finish in Choc Havana with polarised green lenses. It is named after Francis Street in South Bondi.
In September 2016 Boss Hunting, the men's lifestyle media brand behind B.H. Magazine, reached a similar verdict.
Stylish, high quality sunglasses at an affordable price point. Quality was absolutely paramount, so they sourced parts from the best suppliers in the world.
Pacifico Optical Hardy
$175.00 AUDDesigned in Bondi Beach and named after a Main Street in our home, the Hardy is a classic unisex wayfarer frame shape. The frame features a signature keyhole nose bridge and 5 joint rivet hinges.
Pacifico Optical Francis
$215.00 AUDDesigned in Bondi Beach and named after Francis Street in South Bondi, the Francis boasts a classic 1930's inspired cat-eye shape. The frame is hand polished and hand assembled and features a matte acetate finish.
On the face
How the frames wear
By April 2019 Broadsheet was writing about the Campbell. This time the reviewer reached for a film star.
A classic D-frame with an elegant lightweight frame made from Italian acetate. The frame reminds me of something James Dean would wear while driving his Porsche 550 Spyder.
BroadsheetIt's like having the Broadsheet team in your pocket. · 768K followersArticle 2019The brand describes the Campbell as a classic unisex D frame, named after Campbell Parade on the Bondi beachfront. It has the signature keyhole nose bridge and 5 joint rivet hinges, and comes in Black, Choc Havana and Tokyo Tortoise.
In June 2020 a reviewer at Man of Many, a men's lifestyle site, wrote after living with a pair of the Lucius.
I've been rocking these shades for a few weeks and they've proven to be a worthy addition to my collection.
Man of ManyExpert product reviews and lifestyle advice for the modern man. · 305K followersArticle 2020On paper, the Lucius is a rectangle unisex frame in Japanese plant based acetate, with 7 joint rivet hinges and Sahara Sand colouring over polarised brown lenses. It takes its name from Lucius St in South Bondi.
Pacifico Optical Campbell
$175.00 AUDDesigned in Bondi Beach and named after the iconic beach-front boulevard, Campbell Parade, the Campbell is a classic unisex D frame shape. The frame features a signature keyhole nose bridge and 5 joint rivet hinges.
Pacifico Optical Lucius
$225.00 AUDDesigned in Bondi Beach and named after South Bondi's Lucius St , the Lucius is a rectangle unisex frame shape. The frame features Japanese plant based acetate, a signature keyhole nose bridge and 7 joint rivet hinges.
This piece was written by Lokol for Pacifico Optical, from creators’ public posts, podcasts and articles. Every quote appears as it was said and links to its source where one exists. Sponsored posts are marked.
